Philosophy of Religion of Ancient Israelites Essay

Philosophy of Religion of Ancient Israelites - Essay Example Genesis states that God created matter, order as well as life within the cosmos and the first chapter reveals the order of creation supernaturally. Therefore, as far as Christianity is concerned, the Bible already reveals the aspects that science is discovering and the first verses of the book of Genesis are against seven of humanity’s false philosophies. Further, the teachings of Islam state that the universe, including man and the physical environment if the earth, was created by God. According to Islam, the ultimate goal is visualizing the cosmos like a book of symbols for mediating and contemplating an uplifting of spirits or a binding from which the soul of human beings have to escape in order to achieve actual freedom in their spiritual journey towards God (Tymieniecka & Muhtaroglu, 2010). On the other hand the Hindu timeline and cosmology can be considered as the closest to the contemporary scientific timelines and might demonstrate that the Big Bang was not the beginning but a commencement of the current cycle that came before an infinite universe that may be followed by other vast universes (Rinehart, 2004). In the Hindu concept, the Rig Veda questions where the cosmos originated from and is perception of the cosmos also considers one actual divine ideology that is self-protecting such as Vaak, which is a divine word that means â€Å"birthing the cosmos†. The Hindu concept considers Brahma as the creator, whom God created and the universe is seen as constantly expanding from the moment it was created and disappearing into a haze in billions of years.   

Starbucks Strategy Essay Example for Free

Starbucks Strategy Essay Starbuck’s Coffee is a multi-billion dollar company. It was founded in 1971 in Seattle, Washington. It was a single store located in the Park Place Market area of Seattle. The idea started with three friends, Jerry Baldwin, Zev Siegel, and Gordon Bowker. They opened a small shop and began selling fresh-roasted, gourmet coffee beans and brewing and roasting accessories. The company’s total revenue for 2013 was $14.8 Billion Dollars. Today, they have more than 21,000 stores in 65 countries and is the premier roaster and retailer of specialty coffee in the world. The company expects to expand to more countries and open more stores in the future. In this paper, I will discuss Starbucks Organizational Culture that has led to its phenomenal success, the effects of managements’ decisions on the company, the one key management competency of the company, and the success of the current CEO and whether Starbucks would be successful without him. Starbucks has many key elements in its cultural organization that has led to its phenomenal success. Some of these organizational cultures include: Legendary service, diversity, organizational structure, and organizational ethics. In today’s society a company must have adaptable organizational cultures in order to be successful. One of the major reasons that Starbucks has maintained its ability to be successful is that it maintains the ethical culture within its organization. The company’s business Ethics and compliance programs has helped the partners (employees) in taking ethical business decisions as it provides guidelines in the Standard Business Conduct, which help partners make ethical decisions. Starbucks is committed to providing legendary customer service, they even hired an cultural anthropologist, Barbara Perry, to help strengthen its foundations for customer care. (Schreiner, 2011). Starbucks has three ways in which it provides legendary service, they include: knowing the Running head: Starbucks’ Strategy  customer, decreasing wait time, and being on the customer’s side. Legendary services offered by Starbucks include: giving the customers respect by knowing their name and type of drink, reducing wait time by acknowledging a customer and keeping the line moving and finally being on the customer’s side. Starbucks diversity and inclusion are a central part of Starbuck’s corporate strategy. It embraces diversity as an essential component in the way they do business. Twenty-four percent of the top corporate officers are women. Thirteen percent of the top executives are people of color. The most impressive statistic of Starbucks is the company’s continued commitment to its supplier- diversity program, which tracks spending with minority-and women owned businesses. The projected spending with these companies is expected to jump to $140 million dollars this year. Organizational structure is the hierarchical arrangement of lines of authority, communications, rights and duties of an organization (Schreiner, 2011). Starbucks does not operate under a franchise, however, they do license storefronts. Even though the stores are licensed storefronts, they are still controlled by Starbucks Headquarters. It overseas all of its stores and this allows for more control over how the individual stores are run. It leaves little room for stores not to performing according to company guidelines. Organizational ethics is the way an organization should respond to external and internal environments (Schreiner, 2011). Starbucks is considered one of the world’s most ethical companies (Screiner, 2011). The company makes a conscience effort to be a responsible company and conducts their business in an eithical manner. It uses its resources, such as; community, sourcing, environment, diversity and wellness. It openly displays its commitment to being a socially responsible company by letting the customers know what  they are doing and displays their mission Running head: statement in each store, prints facts on its coffee cups and puts information on its company’s website. Starbucks as earned this reputation through its actions in all phases of its business and live out the commitment through both its mission statement and values. Starbucks has business ethics program that is used to protect its Missions’ Culture. It is used to assist the partners to make ethical decision at their jobs. The decisions of the management and its choices for the company has a tremendous effect on employees, customers and the business. Starbucks has created an environment that is very relaxing to customers. It is a one of a kind coffee shop. There is no other coffee shop of this kind. Everything within the Starbuck’s environment is relaxing, calming and tension relieving. They make it the perfect comfort zone. One key management competency that Starbucks manager is like to have is Leadership Abilities. An individual must have great leadership skill in order to lead others. Leadership is the Process of social influence in which one person can enlist the aid and support of others in the accomplishment of a common task (Schreiner. 2011). There are very few people that can become leaders. It takes a very special individual to become a leader. Leaders lead in ways that serve the greater good of the organization. Starbucks demonstrates servant leadership and goes beyond the needs of its customers to the needs of the community. At Starbucks, the company’s values and missions are inspiring. They always put customers first. They empower their partners and help develop their full personal capacities. Starbucks help develop their partners to also demonstrate servant leadership. The partners feel far more committed to this company and their values and mission. When the individual that run companies show concern, respect and care for their employees Running head: they get better performance from them. It can clearly be seen that Starbucks Leadership is exceptional, they take the time to understand the needs of their employees. Many can see the difference in the Leadership of company’s such as Wal-Mart and McDonald’s. They have poor Leadership skills. They do not respect their employees. The employees of Wal-Mart and McDonald’s do not respect their jobs, because leadership is bad. If they respected their employees, then one would not always see the protest for more wages, benefits and hors. It is clear that Starbucks is doing something correct. There has never been any protest of kind with Starbucks. Other company’s should follow the Leadership Skill of Starbucks. Starbucks most likely would not maintain its long term sustainability without its current CEO, Howard Shultz. Howard Shultz has been the CEO of Starbucks since 1987. As the CEO of Starbucks, Howard Shultz made changes to the company at the beginning, that help set the path to its success today. The first change was to turn Starbucks into a coffee bar. He came up with this idea after vacationing in Italy and sitting at a coffee bar in Milan, Italy. He saw that it was a place where the coffee shop played an intregal role in the social life of most of the Italians (Wong, 2013). It was a focal point for the neighborhood, where friends met, mingled and stayed all hours of the day. Hence, this became the idea for Starbucks coffee. They later opened their first coffee bar in Seattle, Washington. He also introduced exotic coffee beverages such as espresso, cappuccino, cafà ©-latte, iced coffee and cafà ©-mocha. This was the first coffee shop to introduce these types of coffees. He also made the atmosphere clean, well-lighted, where people could relax and enjoy their coffee in comfort. The most effective change that Shultz made to Starbucks brand was to change the way the company delt with its employees, he implemented an crucial company employment training Running head: program. Starbucks is aware that the employee can make or break your company. Shultz stated that â€Å"friendly, effective service would boost sales (Wong, 2013). He instituted a training program designed to groom knowledgeable employees who would enjoy working behind a counter. â€Å"Service is a lost art in America. It’s not viewed as a professional job to work behind a counter† says Shultz. We don’t believe that. We want to provide our people with dignity and self-esteem, so we offer tangible benefits†Ã‚  (Wong, 2013). Some of the benefits Starbucks offer are complete health insurance for both full and part-time workers and stock options. During a brief 8 year hiatus, Starbucks had a new CEO Jim Donald. During this time Starbucks stocks dropped to 42% and they closed more than 700 stores and layed off more than 700 employees. After this downfall of the company, they re-instated Howard Shultz as CEO. He has made changes to the company that has made it more successful. These include calling their employees partners instead of employees, redesigned stores, introduced breakfast foods, implemented luxuries such as charging stations and Wi-Fi and most of all, he more than doubled the number of stores opened since he was reinstated as CEO. It can be seen that Starbucks would not be as successful today without the current CEO, Howard Shultz. Most other companies can take a good example from this Leader. References Daft, R. (2012). Management (10th ed.). Mason, OH: Cengage Learning. Schreiner, E. (2011). Starbucks and Its Orgaizational Design. SmallbusinessWong, V. (2013). Starbucks takes Over Your Life, Boots Sales. Businessweek.

Beyond the Meat :: Writing Education Writer Essays

Beyond the Meat Ok then, so far you have been told that the theme paper is the meat of the main course for the meal of college writing, and in order to excel in the process of education you must master the boundaries of the five paragraph dilemma. You must know how to use the knife and fork of discovery. To know the boundaries is to know style. You have learned the technique of writing (or eating a theme paper). Congratulations to yourself! You are well on your way to enlightenment or in the very least employment! Ok then, so you are well acquainted with the boundaries of the theme and have even picked up a few interesting techniques along the way. Now you must cross over the borders... invade the undiscovered country of whatever monster (forms) lie beyond. It is easy to cross the borders, just take a step and your over; and then... what? You definitely do not want to look out of the window and describe what you see, that would be too much like that masterpiece of ambiguity "Untitled". You have nowhere to turn to so you ask your sleeping cats if they have any clue as to what lies beyond the theme (just in case there is some modicum of truth between the myth and the reality). Dada-dee, Dada-dum... Ok, so you decide that writing is about boundaries, about how a form is contained, and in themes boundaries help you to express ideas -- Right? Maybe to express ideas about what lies beyond the theme you have to cross more boundaries. Cool, you decide that you will not use pronouns; or better yet, you will interchange pronouns -- I, You, He, she, It, We, They (and sometimes "Y" and and "W") -- just randomly substitute one word for another. Meaning looses all sense of subject importance. How much MEANING do you really want to convey or understand? [INSERT METAPHOR HERE] Ok then , so you think "MEANING", Dada-dee, Dada-dum. Clarity is in the eyes of the beholders and you feel beholden to whomever said that. Words come floating into your room, they circumnavigate the breath of your understanding and settle next to your sleeping cats... Phonemes, paroles, logocentrism, signs and signifiers... RATS! Words have a connoted meaning to the reader. A random placement of the articles of language will move you outside of the borders; but into an Eitherland of gibberish.

Karl Marx’s Communist Manifesto

Karl Marx In Karl Marx Communist Manifesto, he discusses his belief that with all of the Industrial Revolutions, and the stray away from traditional social order and agriculture, that the governments that supporting these revolutions is surely setting themselves up for, economic, social, and political failure. He makes his point very clear that the new machines and technological advancements during this time will negatively affect the working class. As the skilled laborers quit their trades and move to Inner cities to get Jobs in factories, there will surely be no one to teach or learn hat trade therefore that trade becoming extinct.He also shows the bourgeois as the mall reason for these new revolutions, and also how they are headed down a path toward communism. The workers will fall entrapped Into their work, and after some time will feel they cannot leave nor complain of harsh conditions or low wages, due the need to provide for their family. Marx shows that this will short term b enefit the bourgeois due to the Increase demand for the goods and the low wages they are having to pay the workers, however long term this will bring them down.The reason he believes they will fall is due to workers only working to supply food and rent, therefore they wont be able to purchase any of the goods being made. He states that the machines doing all of the labor work will, in time, replace workers and the bourgeois will be making products for people that have no money to buy them. Marx states that if there is any hope for society that there must be a change back to the old ways of farming, cattle, and stopping external trade.It is the belief of Marx that if Hess changes aren't made that we will also because a nation of one people and there will no longer be many different ideas, religions, and politics, which will lead to human extinction. Karl Mar's Communist Manifesto By clamshells to inner cities to get Jobs in factories, there will surely be no one to teach or learn mai n reason for these new revolutions, and also how they are headed down a path toward communism. The workers will fall entrapped into their work, and after some bourgeois due to the increase demand for the goods and the low wages they are

Certificate of Authorship Essay

I have read and understand Strayer University’s Academic Integrity Policy. I promise to conduct myself with integrity in the submission of all academic work to the University and will not give or receive unauthorized assistance for the completion of assignments, research papers, examinations or other work. I understand that violations of the Academic Integrity Policy will lead to disciplinary action against me, up to and including suspension or expulsion from the University. I understand that all students play a role in preserving the academic integrity of the University and have an obligation to report violations of the Academic Integrity Policy committed by other student. In addition, I Arita Gibbs certify that I am the author of this document and any assistance I received in preparing this report fully acknowledged. I have also cited in APA format for all sources that I obtained ideas, data, and words. Sources are properly credited according to the APA guidelines. Arita Gibbs Due Week 9/ Date: 03/06/14 Promotional and Advertising Strategies Promotional and advertising strategies are important tools for businesses to stay on top. A company has to work hard every day to remain competitive. Most of their tactics include peeking the interest of consumers to buy a specific brand which is called a promotional strategy (Boone & Kurtz, 2013, p. 391). Promotional strategies also are put together to control the mix of daily activities, which the business benefits with market increase (Boone &Kurtz, 2013, p. 391). Advertising is another piece of the marketing process. It plays a major part in getting the word out regarding the product or service the business is selling (Lake, 2014). There are a few types of advertising such as, product advertising, cause advertising and institutional advertising (Boone & Kurtz, 2013, p. 398). Product advertising is design to involve ads with a message that differentiate the company’s merchandise or brand from competitors (Boone & Kurtz, 2013, p. 398). An example would be a credit card from any well-known company. Cause advertising deals with issues regarding ways to influence public and government opinion (Boone &Kurtz, 2013 p. 398). Companies who are designed for profit and those organizations who are charitably operated believe this tool is a win-win for everyone (Kokemuller, 2014). Important issues today being discussed are that children and adults should have every necessity in life, which should not prevent them from learning, living or being hungry (Boone & Kurtz, 2013, p. 398). Institutional advertising is a marketing tool which is based on the image of the company. This tool also promotes the designs, values and beliefs, as well as the good deeds of the organization (Boone & Kurtz, 2013, p. 398). Le Bonheur Children’s hospital is an excellent example. The company marketing strategy shows how a person can contribute a small donation an in turn can save a child’s life who is suffering from an illness. In assignment three, it states to compare and contrast the promotional strategies used by two different companies for a similar product. Next recommend two ways in which the company’s selected product could use marketing information to differentiate itself in the marketplace to gain an advantage over the company’s competitors. This paper will suggest two usages for consumer-oriented promotions that could assist a company in both the short and long-term, as well as analyzing the strategic manner in which the leading company in the product group has made a pricing decision by using one or more of the four pricing objectives. In closing two suggestive actions of other companies within the same product group will be given in order to help them differentiate themselves and gain a competitive advantage. The most effective advertising medium will also be discussed (Strayer University, 2014, p. 17). The two companies chosen are Nike and Adidas. Compare and Contrast the Promotional Strategies for Nike Inc. and Adidas Group Nike has become one of the largest marketers for athletic shoes (Nike, 2014). The company has global shares worth more than 30 percent (Nike, 2014.). Nike has sold their products through thousands of other retail stores as well as their products to countries both domestically and overseas (Nike, 2014). The company has outlet stores. Almost all of their products are made by independent contractors mainly located out of the country, with Nike involved in the market strategy and growth (Nike, 2014). Not counting the large range of core athletic shoes and clothing advertised under the leading brand, the company also sells shoes under other brands such as, Converse, Chuck Taylor, All Star and Jack Purcell through solely owned businesses (Nike, 2014). There is so much more to Nike. The company has relied on creativity in their designs of their products and large amounts of promotion to fuel their growth in the United States and other foreign Countries (Nike, 2014). Nike Inc. has a promotio nal strategy which thrives on an image, which has allowed the company to be one of the best (Nike, 2014). The company is known for their product icon â€Å"the swoosh†, which is different from other companies and their product slogan has been used in commercials for a very long time (Nike, 2014). Nike invests large amounts of money for commercials and product promotions (Nike, 2014). The company is motivated by customer agreements and sport teams. The company targets the college athletes to support the product and will also financially support team members that they will eventually endorse (Nike, 2014). Nike also uses their target techniques to include people who are well-known athletes and celebrity athletes (Nike, 2014). This strategy is a success because once the manager of a sports team decides on which type of shoe made  by Nike, he would like the student to have no choice other than to buy the shoe. The sports team can also buy the shoes in a large quantity and deliver it to the members of the team (Nike, 2014). Another marketing strategy of Nike is the creative design of a product objective or purpose meaning when a famous athlete promotes a certain brand of Nike shoe, the shoe will be associated with winning (Nike, 2014). The viewers have a mental effect from this type of correlation and the company builds a relationship with those consumers who are after the quality and utility of the items instead of the cost (Nike, 2014). With this idea, Nike is sure to reach a huge number of customers and clients who will purchase their products (Nike, 2014). Adidas has been in business over 80 years (Adidas, 2014). The company is known has the world of sports on each level, and they are also known for supplying the state-of-the art sports shoes, clothing and accessories (Adidas, 2014). Today, Adidas is leading the globe in the sporting industry (Adidas, 2014). The company’s strategy is modest; join our passion to create new and different products, constantly supporting our brands and products to increase our economic position and economic performance (Adidas, 2014). Adidas main location is in Germany, but the company has manufacturing centers and departments developing all around the world (Adidas, 2014). Adidas believes the company addresses many of the customer’s needs by exploiting marketing prospects from a number of angles. Their pledge to product innovation which keeps their brand different from the competitors provides a solid stage for upcoming growth (Adidas, 2014). There is no other brand with a well-known background and strong connection in sports than Adidas (Adidas, 2014). Adidas considers themselves has the best, and they are wherever the best will be such as, the Olympic Games, and anywhere else in the world where a game of sports will be played, observed, liked and celebrated (Adidas, 2014). The founder of Adidas is Adi Dassler (Adidas, 2014). His main objective for the company is not hard to understand, it is for all athletes to be at their best (Adidas, 2014). The key factor for all Adidas sporting products is to stay innovated, and the brand has five performance benefits, fast, strong, smart, cool, and more natural, which influences the important sporting events that focus on football, basketball, running, training, and outdoor (Adidas, 2014). The  goal for adidas is to market the individual who is active and lives for sports (Adidas, 2014). Nike uses the high profile athletes, and Adidas is about performance and lifestyle. Both Nike and Adidas use athletics as a tool for marketing in a way to attract the consumer to purchase their products. Recommended Ways to Market Information to Differentiate From the Competitors In this competitive market business promotion is the key to differentiate from the competitors (Boone & Kurtz, 2013, p. 395). One way is for the business to apply the rule of positioning. Product positioning is a strategy used to put a product perception in the mind of the person who is buying the product (Boone & Kurtz, 2013, p. 395). Positioning normally involves the creative difference associated with a product or service and the competition (Acevedo, 2014). Companies are successful when using this marketing tool because it helps gain market control, which raises revenue for the company (Acevedo, 2014). Adidas has a plan to attract the serious runner. The company is coming out with the shoe price a little over a $100.00 called the energy boost (Riper, 2014). The energy boost will be sold at all the Adidas Stores and the many department stores (Acevedo, 2014). The objective is to limit the advertising with no television involved. If this is a success the company believes it will have a retail rollback for a larger budget for advertising (Acevedo, 2014). The President of Adidas Patrick Nilsson believes if the company spends large amounts of money later then the company can have a wide range launch in retail when the time comes (Acevedo, 2014). Ultimately all of Adidas shoes, basketball, tennis, the whole nine yards will be linked to the boost technology (Acevedo, 2014). However, for now the company is pleased to know from a source in the apparel tracker states that the company has over 4% of the growth in the shoe market from two years ago (Acevedo, 2014). Nike uses their promotional strategy by using one of the company’s seven fundamental stages move (Nike, 2014). (Nike, 2014). Move is the stage which keeps the company different from the rest of their competitors (Nike, 2014). Nike will ship their products at any time, and by any occasion that the company needs in order to reach the thousands of  associates and the millions of customers over the world whether it is by plane, ship, small or large truck or train (Nike, 2014). Nike is serious about how they provide transportation no matter how difficult the obstacle may be (Nike, 2014). With this move Nike market leader enjoys over 50% market share (Acevedo, 2014). Adidas however does a little better with their overall athletic shoe. How Consumer-Orientated Promotions Can Help Nike and Adidas Short and Long-Term Consumer-Orientated Promotions are a part of the four marketing mixes, and it is also known as the pull-strategy (Moorty, 2014). Both parts are an important one for every organization (Moorty, 2014). The goal is to persuade the new customer or long-term customer to try out and purchase the products being marketed (Boone & Kurtz, 2013, p. 404). Also a marketer’s role is to motivate customers who shop frequently at the same business. Sample products, discount coupons are just a few of the promotions that can boost impulsive shoppers to buy which increases sales for the company (Boone & Kurtz, 2013, p. 404). The President and CEO of Nike, Mark Parker states the company’s short-term consumer-orientated advertisings is simple (Nike, 2014). The company will continue to produce amazing products, offer professional services and provide a continuation of excellent customer experiences. With these results will indeed show the power of our strategy and growth (Nike, 2014). Nike’s long-term consumer-orientated promotions are the vision that drives the sustainable growth (Nike, 2014). This balance is leveraged by an important advantage including the company’s reliability with the passionate connection to their customers; new and improve products with retail experience that lead the industry to be a stronger organization that also provides the opportunity to become a larger successful business (Nike, 2014). Nike has already set goals for growth to include the year 2015 (Kim, 2010). With a target set to at least $20 billion by that year the company has already outlined their revenue goals and initiatives and plans to reach this by using a customer-focus strategy (Kim, 2010). As time permits the more aggressive promotional strategic goals set by the business will be shared with the consumers, invested communities as well as the sports and apparel industry (Nike, 2014). One example is how the company has set their design to improve the company, by launching a new business a few years ago  called Nike Better World, an online stage to involve customers on how the business balanced individuals, economy and the world (Nike, 2014). Adidas short-term consumer-orientated promotions are to continue to rely on their customer loyalty (Adidas, 2013). As with any organization it is innovation, which makes the deciding factor who wins and who loses. Adidas has been successful using the brand equity method which has allowed them to maintain the slogan of being the fittest company on earth (Adidas, 2013). In order for the company to maintain their long-term status and sustain growth, Adidas will continue to create newer and improvable market brands (Adidas, 2013). Overall Adidas started back four years ago planning their strategy to increase the brand’s perception in the customers viewpoint which had an expectation to deliver over 80% of growth for the company until 2015 (Adidas, 2013). Some of the areas of improving consist of, the running and basketball areas, and combining the sports style with the Adidas NEO label (Adidas, 2013). However the company is keeping the original adidas because it has a long history with the energetic lifestyle customer (Adidas, 2013). The company will always be focused on the consumers wants, their level of fitness, their incentives and ambitions for doing activities in sports (Adidas, 2013). His or her individual way of living helps Adidas develop important products, services and experiences that construct a lifelong brand (Adidas, 2013). Pricing and Competitive Advantage In chapter 13 Promotions and Pricing Strategies there are four pricing objectives (Boone & Kurtz, 2013, p. 412). The four strategies are profitability, volume, prestige and meeting competition (Boone & Kurtz, 2013, p.412). Each objective has a responsibility to the person who is in business with making better pricing decision’s (Boone & Kurtz, 2013, p. 412). Organizations have their own style for using these objectives. Many businesses aim to increase the company’s revenue by setting higher prices (Boone & Kurtz, 2013, p. 412). Other companies may decrease their prices to bring in new clientele (Boone & Kurtz, 2013, p. 412). Nike is the leading company for their athletic shoes because of their higher price and leadership strategy (Nike, 2014). Businesses would define this as the prestige pricing strategy (Boone & Kurtz,2013, p. 413). The company has  been able to make this strategy successful because of their individuality in their brand and service (Nike, 2014). The name alone has been associated with many hero athletes for instance, Michael Jordan (Nike, 2014), This brilliant idea makes customers believe if Michael Jordan can buy a Nike shoe and become more successful than certainly another ordinary person can as well (Nike, 2014). This is why Nike customers do not mind paying a higher price because of the company’s image, value and customer service (Nike, 2014). Another pricing objective Nike uses is profitability. This is the most common factor used in a strategic plan for a business (Boone & Kurtz, 2013, p. 412). Nike has a plan to continue to bring in more revenue and remain profitability in the growth of the company, maintain the company’s flowing cash generation which will help to preserve a strong financial statement until the year 2015 (Kim, 2010). The company believes the return on invested capital is more than 20%, and growing shares inside the set target calendar year payout should be in the ballpark of more than 20% by the fourth quarter (kim, 2010). Both companies have been in business for a while, and their products are known to satisfy the customer’s needs. One suggestion that other shoe apparel companies can take in order to differentiate themselves and gain a competitive advantage is knowing how much the product is going to cost, quality, performance as well as the availability of the product, updated technology, good service, and strength and leadership (Hill, 2007). Second suggestion is to know the company’s relationship and making sure the organization can meet the need of the consumer in a way no one else will (Hill, 2007). Determine the Most Effective Advertised Medium Advertising Medium and cost are both key factors to the success of any organization (Boone & Kurtz, 2013, p. 399). This tool is how marketers are able to sell new and existing products and services to potential consumers (Boone &Kurtz, 2013, p. 399). There are many types of advertising, newspapers, direct mail, billboards, radio, internet, magazine, and television (Boone &Kurtz, 2013, p. 399). In this muti-media world, television is considered the largest ranking medium with over 40% of any other form of advertising (Boone & Kurtz, 2013, p. 399). Nike uses commercials and promotional products for their form of medium advertising  (Nike, 2014). Within the past six months, the company has grossed over 40 percent of their margin (Stock, 2013). Nike is focused solely on bringing new and innovate creations to the market (Stock, 2013). Nike believes they have a good thing going. As of now the attention is on their Flyknit shoe (Stock, 2013). This shoe has important types of fiber connected with fabric and leather and was marketed to catch the eye of the individuals who love to run, which came just in time for the Winter Olympics (Stock, 2013). Nike had to spending more for their advertising by trying to convince the customer that this $200 shoe was worth it (Stock, 2013). In order to do so, Nike had to bring out some famous athletes for instance; one of the athletes was LeBron James (Stock, 2013). By advertising LeBron in their ads the company was able to increase their profit margin, and acknowledged their game plan was a success not only by convincing customers to buy but using the ads as well (Stock, 2013). Nike was also successful with their global orders (Wahba, 2013). It was the largest so far of their sales in merchandise which increased over 12 percent since April (Wahba, 2013). The company’s total revenue was huge even up to the second quarter (Wahba, 2013). The company made over $6 billion which was a total revenue of more than 7 per cent (Wahba, 2013). Nike was able to sell more goods at a higher price than any other competitor (Wahba, 2013). The company profited in advertising and promotion by 13 percent with their help in marketing and product launching for the Winter Olympics (Wahba, 2013). Conclusion Promotional and advertising strategies of an organization are a determining factor to whether the company will succeed or fail. This competitive market is a vicious one, and in order to stay on top the most successful business must continue to develop new innovated strategies. Nike and Adidas have been in business a long time; Nike has been the leader and Adidas has been the Opponent (Wahba, 2013). Both companies have excellent strategies, and some of their strategies have a close comparison. Nike has been able to remain on top because of the company’s promotions, advertising and marketing genius. References Acevedo, L. (2014). Product Positioning Strategies: eHow Inc. Retrieved from eHow Inc Web site: http://www.ehow.com/way_5218154_product-positioning-strategies.html Adidas Corporation. (2014). Investors: Adidas Corporation. Retrieved from Adidas Corporation Web site: http://www.adidas-group.com/en/investors/strategy/global-brands-strategy/ Adidas Corporation. (2014). Our Group: Adidas Corporation. Retrieved from Adidas Corporation Web site: http://careers.adidas-group.com/our-group.aspx Boone, L. E., & Kurtz, D. L. (2013). Contemporary Business. Hoboken, NJ: John Wiley & Sons. Hill, T. (2014). How Do You Differentiate Yourself From Your Competitors: Ezine Articles Corporation. Retrieved from Ezine Articles Corporation Web site: http://ezinearticles.com/?How-Do-You-Differentiate-Yourself-From-Your-Competitors?&id=705221 Kim, J. (2010, May 6). Nike Introduces 2015 Global Growth Strategy: Sneaker News Corporation. Retrieved from Sneaker News Corporation Web site: http://sneakernews.com/2010/05/06/nike-introduces-2015-global-growth-strategy/ Kokenuller, N. (2014). What Is Selective Product Advertising: Chron Corporation . Retrieved from Chron Corporation Web site: http://smallbusiness.chron.com/selective-product-advertising-17454.html Lake, L. (2014). Marketing vs. Advertising: What’s the Difference: About.com Corporation. Retrieved from About.com Corporation Web site: http://marketing.about.com/cs/advertising/a/marketvsad.htm Moorty, S. (2014). Define Promotional Sales: eHow Inc. Retrieved from eHow Inc Web site: http://www.ehow.com/about_5401613_define-promotional-sales.html Nike, Inc. (2014). History & Heritage : Nike Inc. Retrieved from Nike, Inc Web site: http://nikeinc.com/pages/history-heritage Stock, K. (2013, December 20). Nike Ramps Up Prices—and Ad Spending—for Olympics: BloombergBusinessweek L.P. Retrieved from BloombergBusinessweek L.P.Web site: http://www.businessweek.com/articles/2013-12-20/nike-ramps-up-prices-and-ad-spending-for-olympics Wahba, P. (2013, December 19). Nike profit rises and advance orders jump: Reuters Corp oration. Retrieved from Reuters Corporation Web site: http://www.reuters.com/article/2013/12/19/us-nike-results-idUSBRE9BI18R20131219

People Skills in the Digital Age essays

People Skills in the Digital Age essays Social Engineering and Owning the Box I once worked as a Security guard for Quebecor World in Lincoln, NE. Nothing glamorous by any means, but unique in the fact that my 5.75 an hour rent-a-cop security guard job required me to go through a 1 month background check complete with credit records and criminal record pulls, interviews with the State Patrol, and multiple inquiries into my previous employment history. Why would this be necessary for such a mundane job? Who cares about the criminal background of a security guy on third shift at a printer? Quebecor prints, among other things, AOL CDs and pre-approved credit card applications and has at any time several hundred thousand names, addresses, phone numbers, credit card numbers, and social security numbers in (relatively) plain view. The dumpsters are locked outside. A special shredder devours waste paper into confetti pieces smaller than the end of an infants little fingernail, and then shreds them again. Not that these precautions are not a good start, but in about 10 minutes, an employee inside with a grudge or someone with access to some money can enlist the help of a for profit company to reconstruct paper shreddings into a semblance of the original document or just walk out of the facility outright with thousands of peoples private lives in their hands. Noticed anything unusual in your credit report lately? In this paper I researched social engineering. I examine a bit of its history, designate it as a non-technical means of obtaining information about and ultimately entry into a computer information system, I looked at two prominent old school social engineers. I then describe some basic precautions that are effective no matter what level of information system is employed. Social engineering, and its related type of information attack dumpster diving, is IT slang for using non-technical means to compromise an information system. It is...

Age of discovery in Europe

Age of discovery in Europe Introduction Europe is one among the seven continents that exist in the world. It is the 6th largest continent on the planet earth, and it consists of forty seven countries and assorted dependencies, islands and territories. The recognized surface area is approximately 10 million sq. km.Advertising We will write a custom research paper sample on Age of discovery in Europe specifically for you for only $16.05 $11/page Learn More It covers about 2% of the entire earth’s surface. Europe lies on the eastern side of the Asian continent. There are various geographical features separating Europe from Asia. Examples of these features are Mt. Ural and Mt. Caucasus (Gibson, 2006). The Arctic Ocean borders Europe to the North. On the western side, there is the Atlantic Ocean. The Mediterranean Sea is located in the south, as well as the Black sea. Other connected waterways are located on the south eastern region. It is the third continent with a high population of approximately 740 million people. Only Asia and Africa are ahead of Europe in terms of population. Europe has been argued to be the origin of the western culture (Stevens, 1997). Age of discovery The age of discovery also called the age of exploration in Europe was a period in history which started in the early 15th century and continued until early 17th century. During this period, the Europeans engaged in intensive exploration of the world. They managed to establish contacts with other continents to begin trading activities and establish new trade routes. It was in this age that the European sailors and ships left the coastal waters of the Old World and embarked on their adventure on the vast green sea of darkness (Kreiss, 2011, para 1). This age was very helpful to the Europeans because they gained new information that helped them to expand geographical knowledge (Kreiss, 2011).Advertising Looking for research paper on history? Let's see if we can help you! Get your fi rst paper with 15% OFF Learn More The age of exploration or discovery can be said to have linked the Middle Ages and the modern era. The age of discovery together with the contemporary renaissance movement led to the early modern period. Also, this was a precursor to the establishment of the European nation-states (Duiker Spielvogel, 2007). End of the age of discovery After the introduction of new ideas, technology, and new products to the world by the explorers; the age of discovery came to an end in early 17th century. The age of discovery left behind several things that have remained historic to date. There was increased communication network and trade that improved drastically along the low areas that had been discovered. Therefore, there was no need to continue searching for new trading routes. Although the age of discovery came to an end at this time, some of the areas like the eastern part of Australia had not yet been discovered by then. This area remained u nexplored until 1770 with some of the arctic and Antarctic areas which were not discovered until 19th century (Flowers, 1999). Lampros (1990) lists some of the famous explorers their accomplishments, achievements and voyages of discovery. There are several explorers who were involved in the age of discovery. These included the famous European explorers. These explorers came from various countries that in Europe such as England, Portugal, and Spain among others. The voyages undertaken by these explorers were motivated by various factors. These factors included wealth, which was from gold, silver and spices from Asia and other countries. They also were out to search for trading opportunities that increased as the exploration age continued. Also, these explorers were out to spread religion to various parts of the world. This motivated the European explorers to continue with the exploration. Again there was a lot of empowerment from the European countries. This motivated them to explore on other parts of the world.Advertising We will write a custom research paper sample on Age of discovery in Europe specifically for you for only $16.05 $11/page Learn More Some of the explorers in Europe included Christopher Columbus, Ferdinand Magellan, Vasco de Gama, Sir Francis Drake, Sir Walter Raleigh, Hernando Cortes, John Cabot, and Samuel de Champlain among others (McGeveran, 2004, p.14). There were also explorers from Canada. These explorers discovered some of the great lakes in the world. The discovery of the new world led to the establishment of new colonies in Canada. Louis Joliet is considered as a famous Canadian explorer who discovered the Mississippi river as well as the great lakes in the world. Explorers from Spain explored portions of Caribbean region and South America. Some of the explorers from Spain conquered the Aztecs as well as the Incas. Some of these explorers are Hernando Cortes, Francisco Pizarro, Hernando De Soto, Vasco Nunez de Balboa, and Juan Ponce de Leon (Hale, 1966, p. 36). The English explorers had the mission of discovering voyages that were in existence when Queen Elizabeth I was in reign. They were nicknamed as privateers and pirates by their enemies. For example Sir Walter Raleigh, Sir Martin Frobisher, Sir Francis Drake, and Sir John Hawkins. There were also the famous Portuguese explorers. This is the group led the other explorers during the exploration period. They were Ferdinand Magellan, Vasco da Gama, Bartholomew Diaz and Gaspar, and Miguel Corte Real (Washburn, 1966, p 5). France was also represented in the Age of Discovery. There were various notable explorers from France such as Jacques Cartier among others. Motives behind the age of discovery According to Hale (1966), the Europeans had some several motives as to why they began this in their continent. There are various motives behind the age of discovery which have been discussed below.Advertising Looking for research paper on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More Trade and desire for wealth: Before the age of discovery came to be trade was controlled by Muslim traders and hence the European group was not able to get their achievements. It is during this age that the Europeans wanted to avoid the Muslim and the Italian group of people in order to get things like silk, spices, and other luxury items in Asia. Advancement in technology: during this time, there were new developments. Therefore, this age of discovery was meant also to advance the technology especially in ship construction and also in the aids that were used in navigation. There was a new compass that was discovered during this period which overthrew the use of the old magnetized needle used in the earlier centuries. The astrolabe used to determine longitude and latitude before was found to be less accurate. Therefore, this pushed the need for making discoveries. Spread of Christian religion: The Europeans were dominated by the Christian religion which is a missionary religion and with this age of discovery they had an intention to spread Christianity to the rest of the world. Religion was held in high esteem by the Europeans and wanted to spread Christianity to all people of the world. Achievement of geographical knowledge of the world: this was one of the main reasons that made the Europeans start the exploration of the world. The Europeans did not know much about the world since the early centuries’ maps still remained inaccurate. Also, the European map only contained few continents like Europe, Asia, and the northern part of Africa hence most Europeans did not have any knowledge regarding other parts outside Europe. Again, the explorers who explored the world and added some geography knowledge were still limited. Therefore, the Europeans had to take the position and carry out an exploration so as to increase the geography knowledge. Desire for new products like gold, silver and precious stones: Some of these things had a lot of value in the world. Therefore, the Europeans decided to explore the world so as to get rich and gain more wealth through gold. They also explored the world because they needed precious stones that they could sell to earn income. In search of great and larger empires: the Europeans wanted to claim as much big land as they could manage. Therefore, there was need to explore the entire world so as to acquire a lot of natural resources and get slaves from the countries they explored. In search of spices: Spices like pepper were used for covering taste in food products after preservation like salting was done because refrigerators could not be found in any part of the world. These spices were only found in other continents, and they could not grow within Europe. Therefore, the Europeans explored the world in search of such spices. Nonetheless, these spices were very expensive to be moved to Europe from continents like Asia. The Europeans could not use the land route because it was cut off by the Turkish Empi re which they used to fight against. The only they could use was the sea route. In such of animal fur: Lastly, Europeans explored the world so that they could get animals fur. This fur could not be found in their continent. Groups of people, like the French, had discovered that animal fur was very valuable in Europe. Therefore, they had to look for this fur in order to sell it for money. Contributions of the age of exploration to European dominance The beginning of age of exploration caused several changes to the world because when it began the world began to change. The age of exploration is what has shaped the world into what it is at the moment. The spread of religion, trade and many other effects, the economy of Western Europe began to raise hence had a great advantage over other countries in the world. This spreading belief gave many other ideas other than the church. As it continued, the age of discovery or exploration in the 16th century had a great influence to Europe with t he trading ideas with other countries (Arnold, 2002). The people also believed it was spreading at a high rate in the world. During the 16th century, people in most of the countries obtained money by means of trade which was meant to cause economic growth in a certain country. Exploration by the Europeans found out a faster route which made trading easy and transportation to other foreign countries also became cheap. As a result, the Europeans was the only continent that grew stronger in its economy because the exploration of Asia to Europe route during the search for spices and other precious products made easy access of goods at fair prices hence the growth of the economy in the European continent. Religion also grew faster due to the increasing spread of trade. In this case, denominations like the Catholic began to emerge. Catholic was the most significant denomination that dominated Western Europe. This drew people in other countries closer to the Europeans because it gave them ideas and points of view of other people and other countries. This made other people become aware of their rights and have the confidence to air their views when there was a need to do so (Newton, 1970). All these benefits kept their countries strong and raise the economic growth and had great influence to countries especially the Western Europe. This made Europe be regarded as an advantageous continent over other continents. All this contributed to European dominance over most of the countries. Problems faced by explorers during the age of discovery During exploration by the Europeans, there were several challenges that they faced in an attempt to explore the world. Some of these challenges arose from the people in the countries they explored. In addition, some other challenges were from amongst the Europeans themselves. However, this depended on the country which they were exploring. Poor maps and poor navigation systems which they used misled them to the places where they had not intended to explore. They needed better equipment in order to make the navigation easy and tracing of positions hence lead them to the right place of exploration. Due this poor navigation system exploration was not easily done hence causing a lot of delay and even some of the countries were not explored. A good example of such countries is the African countries. Diseases and lack of the food was one of the major challenges the European people faced as they explored the world. Some of the countries they visited had no food. This caused starvation which could lead to death. Again, diseases were common in some countries. This was a major challenge to the explorers because they were not resistance to such diseases. Some of these diseases could cause death hence some of the areas were not explored successfully. Another major challenge was fear of the unknown. Since the Europeans were exploring foreign countries, they had a lot of fear. This is because they could be attacked and get kill ed by people in the foreign countries that they explored. For example, during the exploration of Australia and Japan, it was easy for the Europeans to explore these countries because of attacks from the aboriginal tribes. Inadequacy in supplies was also major challenges that led to delay during the exploration age. This also made some of the countries be left unexplored where exploration was done later. A good example is Africa which remained unexplored until the 19th century and some other African countries were also unexplored in 20th century. Lastly was piracy which was also a major challenge. This is because the explorers were prone to pirate attacks and ambushes while they carried their missions. Effects of the age of discovery This age of discovery had a lot of effects which were both positive and negative especially on the continents that the Europeans explored (Jackson Weidman, 2006). Some of these effects have been discussed below. One of the motives of this age of explora tion was to search for great empires around the world. Most of the people during this period were made slaves. Most of the American tribes were oppressed by the European people and the land on which they dwelt was taken hence they remained landless. Others in these countries also lost their lives due to wars that emerged during this period. Additionally, due to introduction of trade and more ideas to people in other countries by the Europeans, the age of exploration gave a lot of power in Europe to be able to discover new trading ideas and opportunities. The age of exploration led to change of the African culture. This is because when the Europeans came to explore the African countries, they introduced new ideas. These new ideas changed the ways of living of the African people. The Africans were affected in terms of language and religion where they were converted to Christians, while others adopted new languages. The age of exploration benefited the Europeans and other people on the knowledge of the world where they began to realize the size and shape of the entire earth. The increased contact of the Europeans with most of the countries made them get new ideas and new products were also brought to Europe. This contributed to a high growth of the economy. Another effect of the exploration age was that it led to the domination of Europeans in most of the countries. After this age, most of the world countries were converted to European colonies. The age of exploration also had a direct impact on the scientific revolution. The people who used to navigate the high seas and oceans used the sky in trying to understand their position. This technology was not possible during the night or times of fog. Therefore, they needed better equipment that could direct them to the position. Therefore, the age of exploration introduced equipment that made it easy for navigators to understand their position. This improved navigation, shipping, and associated crafts. The age of expl oration also brought the biological and cultural exchanges all over the world. Biological Exchanges During this time, there were biological exchanges that involved various aspects. The elements exchanged included diseases, animals, and plants. The biological exchange was between the explorers and the countries that were explored. Some of the examples of biological exchanges during the age of exploration affected people differently in the various continents. 1. To the Americas The explorers brought many new plants to countries like the Americas. They brought crops from various parts of the world including from Europe, Middle East and Asia. The introduction of new plants led to the establishment of new economies especially in the Americas. Other than the introduction of new crops and plants the Europeans also brought in domesticated animals. This made many people get into cattle ranging as a way of living (Sammis, 1997). Additionally, when the new flora and fauna were introduced into the countries, some diseases were also experienced. More than 90% of the ecosystem was wiped away by the diseases. Since these people had no resistance and cure for such diseases, they fell sick and died of these diseases. Diseases that were most common were measles, smallpox, and chicken pox among many others. People from Europe made Africans slaves by forcing them to work in their farms. This was as a result of the high rate of death experienced in the Europe as a country. This had a direct impact to the Africans too. 2. To Europe As they explored the world and gave new plants, animals, and diseases to people, the Europeans also took something home from the countries being explored. It is said that people from Europe exported some plants after exploring certain regions of the world. The plants were planted in their home country. The European people were introduced to new crops like maize, potatoes, and beans. They also introduced various fruits such as squashes, tomatoes, and avoc ados among several other things. These new crops from America and other countries to Europe changed both their way of leaving and farming also changed. For example, crops like the potato largely affected them in because of its nutritive value whish caused the surge of the population hence industrial revolution came to be due to increased population growth. Cultural Exchanges The process of exchanging cultural aspects involved transferring technology, ideas, as well as products. Some of the cultural exchanges have been discussed below. 1. To the Americas The Inca and Aztec kingdoms were destroyed when the Europeans arrived in the region. They used guns which was a European technology so as to conquer these empires. The European also brought new language and religion where many of the native people learned the Spanish and the Portuguese language. With the introduction of new language and religion, most of the people in America became Catholics. There was the emergence of new religion as the local people integrated their beliefs with Christianity. 2. To Europe and Africa As the Europeans explored the American countries, the things they obtained like the gold silver and precious stones changed their way of life. It is important to mention that items of luxury and natural resources moved from the America to Europe during this time. Other raw materials, such as cotton; and this was being grown in North America. This caused the development of many manufacturing industries in Europe. This also made many of the Europeans gain new knowledge. To Africa, this had a great impact to them as Europeans carried the Africans and brought them to America as slaves. This also led to the emergence of wars in the African region because the Europeans got involved in the political aspects of the region. They supported chiefs so that they could easily get slaves. In terms of language and religion, there was no much impact. However, some Africans became Christians, and they also learned new languages like the Portuguese. In Asia, most of the areas adopted Christianity as their religion. There was a rapid spread of Christianity, and new people were converted in India, China as well as Japan. Other converts were made in other countries all over the world. Wars broke in countries like Japan due to the knowledge of the European guns. New commodities were also brought to Japan by the Europeans (Washburn, 1966). Conclusion Exploration age is a phenomenon that went on for a long period of time. Discoveries of new things and ideas did not end until about 1700 in some countries and 1900 and 2000 in other countries like the African countries. It was very significant to the world because it contributed much of the developments that have existed to date. It was also significant to the explorers themselves because by exploring the world, they learned new ideas and invented new technologies. These new ideas and technologies were later to be applied in their home countries. A si gnificant percentage of European culture spread into the whole world due to this activity. It can be noted that this is what people use even in the modern times. Reference List Arnold, D. (2002). The Age of Discovery, 1400-1600.New York: Routledge. Duiker, W.J. Spielvogel, J.J. (2007). World history. Belmont, CA: Thomson/Wadsworth. Flowers, S. (1999). The age of exploration. San Diego, CA: Lucent Books. Gibson, K.B. (2006). Europe. Mankato, Minn: Capstone Press. Hale, J.R. (1966). Age of exploration. New York: Time, Inc. Jackson, J.P. Weidman, N.M. (2006). Race, racism and science: Social impact and interaction. New Brunswick, N.J.: Rutgers university press. Kreiss, S. (2011). Lecture 2: The Age of Discovery. Web. Lampros, S. (1990). The Age of exploration. St. Louis, Mo: Milliken. McGeveran, W. A. (2004). The World almanac and book of facts, 2004. New York, N.Y: World Almanac Books. Newton, A.P. (1970). The great age of discovery. New York: B. Franklin. Sammis, K. (1997). Focus o n U.S. history: The era of exploration and discovery. Portland, Me: Walch. Stevens, R. (1997). About Europe. London: Bluebell Press. Washburn, W.E. (1966). The age of discovery. Washington: Service Center for Teachers of History.

Evoke vs. Invoke

Evoke vs. Invoke Evoke vs. Invoke Evoke vs. Invoke By Mark Nichol Evoke and invoke, two members of a small but powerful family of words relating to stimulus and response, have senses both similar and distinct. To evoke something is to call it forth, perhaps by bringing it to mind, or, synonymously with invoke, by summoning it (as in conjuration) or presenting it in support of an appeal (as when a rule or principle is invoked). Usually, invoke is used for the latter two meanings. The distinction is in the context; usually, something evoked is qualitative and intangible, whereas something invoked is material or practical. Meanwhile, the related words provoke and revoke are also potent in their own right. To provoke is to prompt anger or an action (and is thus, in a limited sense, a direct synonym of evoke and invoke), while revoke means â€Å"to take back or recall.† The root element common to this foursome, -voke, is an English form of the Latin stem voc-, from vox (â€Å"voice†), from which many words with the element voc-, such as vocal and vocabulary, are derived. (Voice itself is different in form because of its detour through French.) Another word with the voc- element is advocate, which means â€Å"to support vocally†; the noun form is identical. The noun forms for evoke, invoke, and their cousins provoke and revoke are identical, produced by omitting the letters k and e and adding the ending -ation resulting in evocation, invocation, provocation, and revocation which correctly suggests that vocation and avocation also share an etymological origin (respectively, they mean, â€Å"calling,† as in what work one is called to do in life, and â€Å"call away,† as in an activity one engages in outside of work). However, although avocados call to me, the word is unrelated; it’s from a Spanish alteration of ahuacatl, a word from the Nahuatl language, spoken by the Aztecs and by more than a million Mexicans. (I invite you to look up that word’s meaning yourself.) Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:The Yiddish Handbook: 40 Words You Should KnowAcronym vs. InitialismProverb vs. Adage

Argument Paper Assignment (frankenstein by mary shelley, penguin Essay

Argument Paper Assignment (frankenstein by mary shelley, penguin classic) - Essay Example He tries to understand masculinity, science, medicine, and surgery. According to Enderle and Shelly (233), he precisely explores the internal conflicts felt by practitioners in a variety of field. He reveals his urge to explore throughout the novel, always trying to discover a new life. In his effort to explore, he comes out to be unstable since he changes from time to time and a person with a lot of uncertainty. This also makes him ambiguous and very difficult to understand due to the way he behave and react towards nature and other people. In most cases, Frankenstein was learning from nature, mainly through observing what is going on around him and through what he experienced. By watching firewood next to the fire, he learns that it dries out and catches fire. Only a model human being who is concerned about nature and what is around him can do this. Moreover, by observing how other people react towards him, he learns that his appearance causes fear among other people (Joshua 47). He had made nature to be his teacher relying mainly from what he can sense and what he can observe as his source of knowledge (Enderle and Shelly 34). He does this to learn both about people and about the environment. However, he does not perceive that the knowledge he obtains might be inaccurate or inappropriate. Frankenstein had an ardent curiosity and a strong desire to excel and triumph in his undertakings. This can be shown by his dedication and determination to understand the relationship between human beings and their environment (Enderle and Shelly 53). He always tries to learn from everything he observes and everything he senses. He has a strong curiosity to understand what is happening in the world among different practitioners and nature. This can be clearly shown by his desire to understand the internal conflicts in different practitioners and his desire to understand science (Enderle and Shelly 36). He tries to understand how character can be formed

Personal and Professional Qualities Essay Example | Topics and Well Written Essays - 750 words

Personal and Professional Qualities - Essay Example Professional competences include knowledge and understanding of children and their learning, subject knowledge, curriculum, the education system and the teacher's role." (Birgitte). As a person who wishes to enjoy great professional success, there are certain well-determined personal and professional qualities and characteristics which I would like the principle to recognize in me. These include, among many others, Passion, Strong interpersonal skills, and Humor. Similarly, there are some basic characteristics I seek to find in a school environment which I consider essential for the development of my personal and professional qualities. As a teacher with high motivation for personal and professional development, I would like to find certain well defined characteristics in the school where I teach. These characteristics of the school include, first of all, an environment for teacher training/staff development; second, accessible administration, i.e. principal and assistant principal s hould be visible and approachable to both staff and students; and finally, a safe working environment for staff and students where materials necessary to learning, such as books, computers etc should be available. Therefore, as a personal and professional achiever and a teacher who always meet the requirements of the students as well as the school, my specific personal and professional qualities and characteristics are well defined. Essentially, the principal always prefer those staff members who are great teachers with ability to meet the needs of their students. Therefore, the qualities of passion, strong interpersonal skills, and humor can be decisive in the success of my professional life. These are the qualities which I possess as a teaching staff and I wish my principal to recognize them. Only a teacher with great passion for student's affairs and development can influence and meet their varied needs. It is essential, therefore, to have a reputation as a greatly committed teacher with positive approach and a passion and zest towards the teaching profession. Similarly, I strongly feel that the teacher needs to possess strong interpersonal skills to effectively interact with colleagues and students in order to be successful in the career. From my personal experience, I can guarantee that a teacher with high interpersonal skills will develop a greater rapport with the principal, other staff members and the students which determines a person's success as an effective teacher. Therefore, I would want the principal to recognize my strong interpersonal skills, along with my passion and humor. It is also of significant value in the modern stressful life to possess a sense of humor which will ease the hardest of the situations. However, my personal experience confirms that one should be careful and situation-bound in the exercising of one's humor which has immense influence on the success in teaching life. Finally, three most important characteristics I am looking for in the school where I may teach include provision for teacher training/staff development, easily accessible administration, and safe working environment for staff and students. These are of prime significance as they contribute heavily to the best maintenance of one's career record. I wish to have a friendly atmosphere in the school whe

Mills utilitarianism Essay Example | Topics and Well Written Essays - 2250 words

Mills utilitarianism - Essay Example One thing which we should have learned by now during our philosophical journey is that we have to have a theory of human behavior which should be able to address the diversity of human environments and thus cannot be very simple and rigid. Utilitarianism is a step in that direction. Utilitarianism The founder of Utilitarianism was Jeremy Bentham (1748-1832). His theory begins with proposition that nature has placed human beings under two masters: pleasure and pain. Anything that seems good must either be directly pleasurable, or thought to be a means to pleasure or to the avoidance of pain. Conversely, anything that seems bad must either be directly painful, or thought to be a means to pain or to the deprivation of pleasure. From this Bentham argued that the words right and wrong can only be meaningful if they are used in accordance with the Utilitarian principle, so that whatever increases the net surplus of pleasure over pain is right and whatever decreases it is wrong. Moreover, the net pain and pleasure to be considered is not restricted to personal level but should be the sum of the pleasure of all involved by acting or getting effected by a particular action. Therefore from utilitarianism we cannot gauge the utility of action by putting it on the persona l criteria of pleasure and pain but it has to be more wholesome resultantly more complex but practicable. Basic Objections to Utilitarianism Most difficult part in the implementation of Bentham's utilitarianism is that to take an action, one has to take into account the expanse of the effects of the actions i.e. how far the consequences going to travel. This factor leads to three basic objections to utilitarianism:- 1. Utilitarianism is too demanding as it is more inclined towards collective good than individual good. 2. Utilitarianism is a heartless doctrine as it does not concentrate/focus on the intention but on the consequences thus making the entire concept of virtuous intent redundant. 3. The Principle of Utility is impractical because one has to think the consequences for which the time and information might not be available at a particular moment. Mill's Modification to Utilitarianism These basic objections though seem valid were addressed by John Stuart Mill (1806-1873). The salient points of his modification to utilitarianism were:- 1. Introduction of Higher and Lower Pleasure Mill is of the opinion that pleasure has to be distributed into categories of higher and lower pleasure. At times we may confront a situation that we find a number of actions which might lead to "pleasure". In such circumstances we would be at a loss to decide the course of action. It will be only the conception of higher and lower pleasure which will give us the ability to take correct actions at correct time. In doing so we should also consider that the most suitably equipped person to judge the distinction between the higher and lower pleasure is the one who has experienced both. 2. Introduction of Rules in Moral Decision Making Mill considers that rules can be the force behind the decision. These rules are in fact the outcome of utilitarianism and they are established by taking into consideration principles of utility i.e. rules which had been giving and will give "pleasure" to the

Economic Essay Example | Topics and Well Written Essays - 500 words - 1

Economic - Essay Example How does unemployment affect government revenues, furthermore how are these revenues significant in the government benefit payments (such as pensions)?† Body In some circumstances, a country’s labour market maybe impacted upon by externalities. By the term externalities it refers to the factors not emanating from inside the economy. The UK labour market in the 1970s, according to Erickson and others, was inflexible, caused by economy’s lack of being competitive in the world market and it led to escalating levels of inflation. This caused an uphill task for the incoming government of year 1979, which was a conservative government. The new government aimed at changing this by way of deregulation. This resultant situation after the employers faced lesser regulation was aimed at their offering new employment opportunities. Despite this bold move by the government, unemployment levels still remained high. In the 1980s through 1990s decades, the labour market of the UK ensured that the employers’ needs were fully satiated since skilled labour would be applied cheaply. However, the levels of unemployment fixedly remained at approximately 2 million due to the fact that most of the workers could not still find jobs.

Business Structure Advice Essay Example | Topics and Well Written Essays - 500 words - 1

Business Structure Advice - Essay Example Sole proprietorship is one of the business structures that Mr. John can opt for. If the owner aims at becoming a sole proprietor he just needs to start a business and does not need much paper work. In such a business there are no partners and all the decision making authority lies in the hands of the single owner of the business (Parrino, 2012). He makes important business decisions regarding what to produce, where to sell the goods and services and for whom to produce. Another benefit of this form of business is that the owner retains all the profits from the business (Nytimes.com, 2012). But at the same time the owner is entitled to unlimited liability which means that in case if the business goes bankrupt, he/she is responsible for paying all the debts and in order to pay the debts the owner may even lose all the money he has invested in the business along with property and assets owned by the owner. In case of running this form of business, the owner has to pay for all the taxes that are associated with the business and these taxes are filed as the personal income tax of the business owner (Sba.gov, 2014). A second form of business is partnership in which more than one individual join hands together to start a business and the profit and the decision making authority is divided amongst the business owners (Parrino, 2012). The benefit of this form of business is that the business can raise more funds that may be contributed by the partners. The disadvantage of this form of business is that all the owners experience unlimited liability. This means that in case of bankruptcy, they will lose all their money to repay the debts (Miller, 2008). Similar to sole proprietorship, the taxes paid in this form of businesses are paid by the owners of the business in relation of the percentage of their share of profit from the business (Sba.gov, 2014). A third form of business is company in which the business itself is recognized as an

Economic Essay Example | Topics and Well Written Essays - 500 words - 1

Economic - Essay Example How does unemployment affect government revenues, furthermore how are these revenues significant in the government benefit payments (such as pensions)?† Body In some circumstances, a country’s labour market maybe impacted upon by externalities. By the term externalities it refers to the factors not emanating from inside the economy. The UK labour market in the 1970s, according to Erickson and others, was inflexible, caused by economy’s lack of being competitive in the world market and it led to escalating levels of inflation. This caused an uphill task for the incoming government of year 1979, which was a conservative government. The new government aimed at changing this by way of deregulation. This resultant situation after the employers faced lesser regulation was aimed at their offering new employment opportunities. Despite this bold move by the government, unemployment levels still remained high. In the 1980s through 1990s decades, the labour market of the UK ensured that the employers’ needs were fully satiated since skilled labour would be applied cheaply. However, the levels of unemployment fixedly remained at approximately 2 million due to the fact that most of the workers could not still find jobs.

Speedy feet athletics club systems analysis Assignment

Speedy feet athletics club systems analysis - Assignment Example He will then come up with the calendar of the competitions that will be done in a given season. iii. Hannah (Venues Advisor) is the person responsible with managing venues and the facilities that are available in each of the venues. Hannah is responsible with ensuring that the venues are in good condition for the competitions that are coming. iv. Timekeeper is the person who is responsible with ensuring that time is followed and all activities are done according to the stipulated time. v. Athlete is key person taking place in in the competition. User specifications From the use case diagram, the use case that I will give specifications is that of Ethan, the club competition advisor. He manages most of the processes that happen within the club. He ensures that the athletes get the calendar and make sure that the venues are in order. He compiles the calendar basing on the facilities that are available in each of the venue. Some of the user specifications for the competitions advisor ar e stated below: i. The system should be able to give the available venues that competition can take place ii. The system should give the athletes that have been accepted to take part in the competition in a given season iii. It should give the facilities that are available in a given venue so that the competition can be scheduled basing on this information iv. The it should give the days that competitions can take place v. It should list the people who can supervise the various competitions vi. It should give the list of the athletes that have been rejected so that letters can be sent to them vii. It should be able to send letters to rejected athletes viii. It should have the time keepers who will manage the time of the competitions. Usability goals Basing on the competitions advisor, the usability goals that are required include: i. Effectiveness. Will the system do what is designed to do? The system should do what has been designed to do. The effort to come up with a list of compe titions and athletes for a given season. ii. Utility. Does the system, provide enough utility to carry out tasks that are done by a competitions advisor as natural as possible? The usability of the system should be able to accommodate a range of tasks that are normally done by competitions advisor. iii. Efficiency. This usability goal tries to answer the question of time. How long will the competitions advisor take to handle issues that are at hand? The new system should be efficient so that it takes less time to perform the tasks designed to perform. It should take less time to perform tasks that have been designed to be done. It should be faster while scheduling and compiling the calendar (Dennis, Wixom & Roth 2008). User experience goals The system should be able to enhance the experience of the user when using the system. In our case example, the following are the user experience that is required for the competitions advisor: i. Should be satisfying. The system should satisfy th e needs of the competitions advisor so that he is able to be productive in what he does. It should be productive and meet the needs of a competitions advisor. ii. The system should also be rewarding. The competitions advisor should be able to feel that he has been productive in undertaking the tasks that have been assigned to him. The competitions advisor should be in a position to undertake the tasks that have been assigned and be able to undertake what has he has been doing in the manual process and

Personal Philosophy of Classroom Management Essay Example for Free

Personal Philosophy of Classroom Management Essay Classroom Management is an essential element in implementing a successful learning environment for students. A teacher who implements a classroom management plan will control student’s misbehavior so that all students will be focused on the lessons being taught in the classroom. Below is an annotated list of points that I believe in concerning my view of classroom management. 1. How teacher should act: * Enthusiastic- A teacher should show enthusiasm when she is teaching the lessons. The teacher needs to show that she is excited about teaching the lessons so that the students will stay interested in listening and understanding the subject area content. * Respectful- The teacher should treat students with respect and also demand respect. She should never use fowl language, inappropriate behavior, share too much personal information or act in ways that are not ethical. * Role Model- A teacher should act as a role model to her students. The teacher should not do anything that would jeopardize her career as a teacher that would make her students look down upon her. She also must live a life that students look up to so they will remember that teacher forever. * Patiently- A teacher must exhibit patience in class. Every student learns at different paces and at different levels. A teacher must be willing to be patient if the students are not grasping the information. She should explain the information to the students until they finally understand the lesson 2. How students are expected to behave: * Respectful- Students are to be respectful towards the teacher and to each other. Students should show respect to the teacher by not talking when the teacher is instructing the class. The students should show respect to each other by not hitting each other, making fun of another, or taking one’s personal belongings. * On Task-Students should stay on task in class. Students should be focused on the teacher’s lessons and instructions. They should not be wandering off getting off task. If the students are off task, they will not understand the lessons or remember what happened in class. Also the teacher will have to go back and teach the lesson again which can cause the teacher to be off target teaching the curriculum and it will result in student’s receiving poor test scores. * Appropriately Well Behaved- Students should be well behaved in class. It is important for students to understand the importance of good behavior. If students are well behaved in the classroom, the teacher can spend more time instructing the students than time spent on behavioral issues. In a well behaved classroom, students are able to learn effectively. * Academically Prepared- Students are to come to school academically prepared. The students should complete their homework assignment each day in order to make sure they understand the subjects that are being taught. They should always come prepared to listen to the subject matter, offer their opinions, and ask god questions in class. 3. What the classroom might look and feel like: * Engaging- The classroom should look and feel engaging to the student. In the classroom, the teacher can arrange the classroom that promotes student interaction and group collaboration. Students should be seated in a circle or horseshoe shape that maximizes the amount of eye contact students can have with each other. * Clean and Organized Classroom- A teacher’s classroom should be clean and organized. The school supplies should be neatly organized and in a safe place where students can safely access the supplies. * Filled with student’s work- The classroom should be filled with student’s work on projects. The students will feel comfortable and engaged if what they are learning in class will be showcased in the classroom. The student can look around the room and be reminded to always do their best on their assignments. This also sends a message to students that their work and learning is important. * Student Centered The classroom should be focused on the students. In the student centered classroom, you will find workstations that promote group activities such as puzzles or brainteasers that promote student collaboration. 4. How the teacher helps students conduct themselves properly: * Demonstrating the Rules- The teacher should teach, review, and practice rules form beginning of school till the end of school. The teacher should also let students demonstrate good behaviors and bad behaviors so that students will understand how to follow the rules and to have good behavior in class. * Reinforce positive behavior with Incentives- A teacher can help students conduct themselves properly by providing incentives through positive behavior. A student who exhibits positive behavior weekly will pick a price out of the treasure chest. This will result in students with bad behavior to act better if they see students winning cool prizes. * Student and Parent Contracts- To ensure students are behaving properly, student and parent contracts are sent home for parents and students to sign. This contract outlines what is expected from the student’s behavior, academics, and the parent’s commitment in the child’s education. This will be very helpful in helping the students have good behavior in class. * Character Education Mini Lessons tied to Curriculum- Teachers can tie in the classroom rules and good behavioral skills as mini-lessons. Before teaching the lessons, the teacher can discuss how to treat others, how to walk quietly in the halls, and do not talk while others are talking. By having these mini lessons on how students should behave will remind them of how to have good behavior in class. 5. What the teacher should do about misbehavior: * Cues- Teachers uses a cue or a simple verbal reprimand to redirect a student’s focus which eliminates the inappropriate behavior. A teacher can also praise the efforts of students with good behavior which can reduce the misbehavior among the other students. * Consequences such as loss of recess- If a student keeps misbehaving, the teacher can use the consequence of loss recess. The majority of students like to go to recess. If the student knows their punishment by loss of recess due to their misbehavior, their behavior will improve. * Private conference with student- If the student still misbehaves, the teacher will need to talk with the student. The teacher will inform the student that his or her misbehavior will not be tolerated in class and his or her parents will be contacted if the misbehavior continues. * Contact parent- A teacher should contact the parents if the student keeps misbehaving in class. If the teacher lets the parents know how their child behaves in class, then the parents can also talk to the child and discipline them at home. 6. How students should be taught and what is expected of them: * Post rules in the classroom- Teachers can post rules in the classroom so that students can be reminded each day of how to properly behave in class. Also the teacher can give quizzes to students about the poster rules throughout the year. * Clear articulation and communication in the syllabus- Teachers should communicate clearly about what is expected of student’s assignments and their behavior in class. For example, informing students to always do their best on their work or their handwriting must be neat on all of their assignments should be clearly communicated. Creating a syllabus will also inform students of when their assignments are due.

Introduction Of Cultural Diversity Cultural Studies Essay

Introduction Of Cultural Diversity Cultural Studies Essay How important is it for managers today to have a good understanding of cultural diversity in the workplace? Introduction of Cultural Diversity Cultural diversity is the joint of human societies or cultures in a specific region, or in the world as a whole. (The term is also sometimes used to refer to multiculturalism within an organization. There is a general agreement among normal anthropologists that humans first emerged in Africa about two million years ago. (Smithsonian, 2008) Since then they have spread throughout the world, successfully adapting to widely differing conditions and to periodic tragic changes in local and global climate. The many separate societies that emerged around the globe differed clearly from each other, and many of these differences carry on to this day. As well as the more obvious cultural differences that exist between people, such as language, dress and traditions, there are also significant variations in the way societies organize themselves, in their shared idea of morality, and in the ways they interact with their environment. (David Crystal, 2008) Cultural Uniformity Cultural diversity is presented as the contrast of cultural uniformity. Some (including UNESCO) fear this hypothesis of a trend towards cultural uniformity. To support this argument they emphasize different aspects: The disappearance of many languages and dialects, regarding for example the languages of France, without legal status or protection (Basque, Breton, Corsican, Occitan, Catalan, Alsatian, Flemish, Poitou, Saintonge, etc.). Nervousness of people on the preservation of their traditions as in New Zealand, coastal regions in Australia, North America, Central America; Increasing cultural superiority of the United States through the distribution of its products in film, television, music, clothing and nutritional products promoted in audio-visual media, consumer products almost standardized on the planet (pizza, restaurants, fast food, etc.). (UNESCO, 2001) There are several international organizations that work towards protecting helpless societies and cultures, including Survival International and UNESCO. The UNESCO Universal Declaration on Cultural Diversity, adopted by 185 Member States in 2001, represents the first international standard-setting instrument aimed at preserving and promoting cultural diversity and intercultural dialogue. (UNESCO, 2001) The European Commission-funded Network of Excellence on Sustainable Development in a Diverse World (known as SUS.DIV) builds upon the UNESCO Declaration to investigate the relationship between cultural variety and sustainable development. (SusDiv, December 2005) Cultural Diversity at workplace When our world is shrunk to the size of a village, its easy to appreciate how diverse our fellow coworkers, friends, and neighbors are. And indeed, the world is getting smaller. New technologies are bringing faraway lands straight to our desktop, companies are importing and exporting to foreign countries, and employers more than ever are hiring international staff to better serve the diverse population. Because of it is so important to understand how to interact appropriately with internationally diverse groups no matter the situation. (Kathryn, 28 May 2009) For several months, Tracy Smith from the human services division of the City of Bloomington has trained hundreds of city employees, including many engineers and transportation experts, on how to work with customers who come from different backgrounds. Besides translating important phrases like Please stay off the hot asphalt in Spanish, Russian, Somali, and Hmong, Smith also helps educate city professionals on culturally specific practices such as exacting body language cues, familial roles, and religious differences. It is about having awareness that people in different cultures do things differently, she explained. Smith also coordinates local speaking series featuring Bloomington citizens who have unique cultural experiences, such as former refugees, to share their thoughts about moving to and living in Minnesota. Obviously, its impossible to clutch complex cultural nuances in just one sitting, but to help you interact with people from other cultures; Minnesota LTAP has compiled t he following short list of helpful tips. (Kathryn, 28 May 2009) Stereotyping Its important to remember when interacting with people from different cultures not to stereotype them based on your previous experiences with their culture. People develop different sets of values, preferences, and styles of communication based on a various number of factors in their lives. Just because one person was raised in the same country as another doesnt mean theyll hold the same values. (Kathryn, 28 May 2009) Language Language and communication differences are undoubtedly the most difficult obstacles to overcome. To easiness communication strains with non- English speakers, try to avoid jargony words, speak slowly, and be patient. Remember, the English language is infamous for its grammatical and pronunciation complexities, and even native English speakers sometimes slip over correct spelling and word context. (Kathryn, 28 May 2009) Time Difference Most Americans judge their daily schedule on the hands of a clock, understanding productivity through the maximization of time. But other countries, especially Latin American and African nations, often see time as plentiful rather than passing. The concept of strict deadlines, therefore, can be confusing to non-Westerners. (Kathryn, 28 May 2009) Individual versus collective One of the most significant differences to consider when working with people from different cultures is the individual against collective mindset. For example, many Americans operate as individuals, gauging their successes or failures on their independent contributions to their company; this is often valued as a characteristic of independence and self-made success. Socialist cultures, on the other hand, value employees who work well in groups and have loyalty toward other employees as well as their company. This can sometimes change workplace dynamics and make it more difficult to measure accomplishment based on Western standards. Cultural diversity doesnt just require differences in dress and language. It also encompasses different ways of thinking, managing, and communicating. Diversity is a concept that counters discrimination and embraces the inclusion of people with various experiences and backgrounds such education, parental status, geographic location, language, and culture. Diversity is about learning from others, providing support and respect to those with similar and different experiences, and creating an encouraging workplace that welcomes new opinions. Whether theyre your coworkers, friends, or customers, its always important to be polite, respectful, and inviting to others. And if you find yourself hesitant around unfamiliar cultural behavior, remember Smiths number one rule. Just ask the person. (Kathryn, 28 May 2009) Importance of cultural Diversity at workplace A more reasonable and suitable ideal is one of multi-culturalism (cultural diversity). Multi-culturalism is based on the idea that cultural identities should not be discarded or ignored, but instead, should be maintained and valued. The importance of cultural diversity in the workplace has been, for the most part, accepted in American business. This is illustrated by the increased presence of women and minorities in the business world. Diversity has gone from being a moral and /or legal issue into a business necessity. As we move further along in the 21st century, it will be necessary for business owners to struggle in a more global ground. A study by the Hudson Institute for the U.S. Department of Labor found that 85% of the new entrants into the workforce in the next decade will be women, minorities, and immigrants. If you want your business to be successful and competitive in the future, you will have to utilize these human resources and participate in these diversity trends. (Dwa yne Lynch, 2009) A more realistic and suitable ideal is one of multi-culturalism (cultural diversity). Multi-culturalism is based on the idea that cultural identities should not be discarded or ignored, but instead, should be maintained and valued. The importance of cultural diversity in the workplace has been, for the most part, accepted in American business. This is illustrated by the increased presence of women and minorities in the business world. Diversity has gone from being a moral and /or legal issue into a business requirement. As we move further along in the 21st century, it will be necessary for business owners to compete in a more global arena. A study by the Hudson Institute for the U.S. Department of Labor found that 85% of the new entrants into the workforce in the next decade will be women, minorities, and immigrants. If you want your business to be successful and aggressive in the future, you will have to utilize these human resources and participate in these diversity trends. Dwayne Lynch (2009) Cultural Diversity matters to every single one of us, both professionally and personally. When a group or segment of our population is excluded or exploited, all of us are denied. For our businesses and communities to not only survive, but to thrive, each of us needs to be aware and sensitive to ALL the members of the community. Our communities are rich with human resources. When all segments are respected and utilized, it benefits everyone involved. A great many of us live on the margins of society. In this nation, our popular culture, or ideal for business success, is white, young, heterosexual, Christian, and male. In regards to cultural diversity in the workplace, you are on the margins if you are:Â   a woman have ANY ethnic background that is non-white are not a heterosexual are not a Christian are not between the ages of 21-50 If you can answer yes to any one of these criteria, you live in the margins. This means that there are obstacles, prejudices, and stereotypes about YOU as an individual. You can not automatically assume that societys view of you is clear or based only on your individual character, qualifications, or accomplishments. Unfortunately, you may be put in the situation to second guess or question ones motives in their interactions and responses to you. (Dwayne Lynch, 2009) Another fact this criteria illustrates is that more of us live IN the margins than do not. More of us DO NOT fit the societal prescription of what is normal and acceptable. While this all may be true, we all must do our best to function as productive, happy individuals. So what are we to do? We can all struggle for change. We can all be proactive in our decisions and lifestyles rather than reactive to ignorance and intolerance. When a white woman snubs an ethnic woman, for instance, she is harming herself as well. The white woman lives in the same margin as the ethnic woman, and she is only perpetuating and cementing her place there. (Dwayne Lynch, 2009) America is the most diverse nation in the world. Cultural diversity in the workplace is becoming more and more desired. Our ethnicity, religion, life experience, etc., makes each of us unique. Ideas our nation once embraced about assimilation are now inappropriate and outdated. For someone who lives on the margins to assimilate into a single idea of acceptance to fit into society is a gross violation of their individual identity and rights. This means that we all need to learn to accept what is different from us and respect it. (Dwayne Lynch, 2009) Managing Cultural Diversity at workplace The management of cultural diversity in the workplace can be considered a response to the need to recognize, respect and capitalize on the different backgrounds in our society in terms of race, ethnicity, and gender. Different cultural groups have different values, styles, and personalities, each of which may have a important effect on the way they do business. Rather than punishing or roasting these different management styles because they do not conform to the traditional white (male) management methods, employers should recognize these differences as benefits. Not only can diverse management styles achieve the same results as traditional methods, but cultural diversity in the workplace can also help improve the companys competitive position in the marketplace. Diversity, or sensitivity, training is now common place in the corporate world. However, small businesses need to be aware of these issues as well. As a small business owner, your awareness and respect of cultural diversity in the workplace truly matters to your employees and your client base. You must create a balance of respect and understanding in the workplace to have happy and optimally productive workers. In addition, it is important that you AND your employees are aware of the importance of respecting diversity when dealing with your clients, when you work effectively with your community, both you and the community benefit. (David Crystal, 2008) Conclusion Cultural diversity is very important at workplace these days. As a manger, you have to understand the cultural diversity in every phase within organization. You have to monitor and control the diversity for the company because everyone has equal rights to work at workplace. So being a good manager, understand and manager the cultural diversity at workplace.